Producing Video for Social Media
Course Taught By: Dr. Carlos Jimenez Jr.
Course ID: MFJS 2001
Meeting Times: Tuesday & Thursday 2:00 - 3:50 pm
Course Description: This course provides participants with a basic understanding of video production. Video is arguably the most engaging form of communication in that it involves both auditory and visual cues and draws on emotions in order to create meaning. Most industries now use video on websites and social media, in one of four forms: (1) storytelling/introductory videos, (2) informational videos to educate or train, (3) demonstration videos, and (4) review and testimonial videos. Of course, there are emergent uses of video all the time, with people experimenting with TikTok and Instagram Stories for a variety of purposes. The course is therefore organized with a focus on the complete production process: pre-production planning, production, and post-production (editing — focused on in-camera editing in this course). When you complete this course, the goal is for you to have a basic understanding of the process involved in video production, the skills necessary to complete a production, and, most importantly, the critical understanding behind all decisions.
Prerequisites:
No prerequisites.